This hair care routine is designed for curls and includes a 3-step process for cleansing, conditioning, and styling.
The products are gentle, sulfate-free, and moisturizing, with a curl-defining cream that provides strong hold for chunky beachy waves.
The formula promotes healthy hair with balanced moisture, shine, and softness, while taming frizz and adding volume.
The products feature premium ingredients like Argan Oil and Macadamia Seed Oil, and are free from sulfates, parabens, and cruelty.
Usage tips include using a curl-friendly shampoo and conditioner, applying the curl cream to partially dry hair, and finishing with air drying or diffusing.
The brand mission is to create high-performing products that fit into a simple routine, enhancing individual beauty.